Just watched Apple´s new keynote and I dont know…in my eyes somehow Apple has lost its magic. I mean especially the new iPhone. In my eyes…absolutely nothing interesting new. Here is what they announced with the new phone.
– In the beginning of the iPhone presentation the Apple presenter says “…it should be easy to send emails, write messages…” … “…thats the way how we designed it!”. Helloooo????? Thats nothing new, thats already what Apple did with the first iPhone.
New hi-speed mobile Internet
– Wooooow LTE..BIG NEW FEATURE…of course…because Apple missed the right time and now has to get into the race to compete Samsung and others. So LTE in my eyes is not a new invention like it is presented, but rather a technological update that is overdue. They already missed it with the iPad 3 in Germany where the Chip is not capable of the frequencies. Does apple dont test that?!?
– Ok the display is a retina display which already exists now since the iPhone 4. So only thing new is the upgrade to the bigger 4 inch screen and somehow the display shall be more truecolor like with more saturation. Also…nothing new except the social engineering method “bigger and with that its better”.
– Phone has a faster chip, faster graphics and so on. They promise 8h of phone calling with 3G enabled…guys…what about a business edition of the iPhone or so? you cannot go out of your home or drive in your car without a battery charger. Even if you are not doing anything. Why dont you enhance the power of the battery as you always do and enhance the uptime of such a phone, not the power?
Well all in all I think the presentation of the new iPhone wasn that cool as the presentations that have been made in the past. The presenter has a monotone voice and does not express that much enthusiasm.
All those critics are my own opinion.